MBK In the News

MBK Senior Living Sales & Marketing and Clinical Wellness Programs Named ” Program to Watch “

Irvine, Calif. – (March 23, 2010) – MBK Senior Living today announced that two of the company’s programs have been recognized by the Assisted Living Federation of America (ALFA) as part of the ALFA 2011 Best of the Best Awards. The awards program recognizes programs that raise the bar of excellence in senior living. MBK Senior Living’s Infection Prevention Program and Sales Excellence Leadership System (SELS) both received recognition as “programs to watch.”

MBK’s Infection Prevention is a community wide program focusing on enhancing the health and wellness of residents and staff. In addition to infection prevention, the program is designed to train staff on how to appropriately respond to and control infectious disease outbreaks.

SELS is a comprehensive, four-phase training program for MBK’s Executive Directors and Directors of Sales and Marketing. The in-person training program and coinciding manual provide staff with an in-depth understanding of MBK’s core values as well as the intricacies of serving the senior market.

“These programs are essential in helping us to consistently achieve MBK Senior Living’s purpose – to exceed the quality, service and care expectations of those we serve,” said Terry Howard, president of MBK Senior Living. “To be recognized for our efforts in achieving this core principle is truly an honor.”

“We have the honor to spread the good news about remarkable resident-centered programs fulfilling every aspect of senior-living operations, from wellness services to staff development,” said Rick Grimes, president and CEO of ALFA. “All of this year’s entries speak to the high standard of innovation and professionalism among our members and demonstrate their resourcefulness and ingenuity.”

The ALFA 2011 Best of the Best Awards program expanded from previous years. The program received 140 nominations, a record number of submissions. For the first time allied ALFA members, members of ALFA who serve the senior living industry, were able to win the much coveted award. Submissions were judged for their uniqueness in the industry, innovative use of ideas from outside the industry, impact on residents, their families, staff and operations, the strength of quantitative and qualitative results and strategic vision.

Winners and runners up in each category are recognized in the current issue of the Assisted Living Executive (www.alfapublications.org) and will be recognized at the ALFA 2011 Conference & Expo, April 5-7 in Orlando, Florida. Learn more about the ALFA 2011 Conference & Expo at www.alfa.org/conference.

About MBK Senior Living
MBK Senior Living, LLC is led by Terry Howard, president, and is owned by MBK Real Estate, LLC. Involved in the senior living industry since 1986, the firm is active in the acquisition, development and third-party management of high quality senior living assets throughout the Western United States. These include multiple levels of care, ranging from independent living and assisted living to memory care communities. For more information about MBK Senior Living, please call Terry Howard at (949) 242-1410, or visit www.mbkseniorliving.com.

About The Assisted Living Federation of America
The Assisted Living Federation of America (ALFA) is the largest national association exclusively dedicated to professionally-managed senior living communities and the seniors and families they serve. For 20 years, ALFA has worked to educate policymakers and consumers by advocating for choice, accessibility, independence, dignity, and quality of life for seniors. ALFA’s member-driven programs promote business and operational excellence through education, research, publications, professional networking and online tools designed to foster collaboration and innovation in the field of senior living. Visit ALFA’s Web site at www.alfa.org.

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